Ubwikiriho bwa CX bwakwiriye Afurika. Poze ibibazo bibigambi neza, ibipimo, cyangwa icyo gikora akarere kose — kandi wabona ubwiyunge bushingiye kuri nyungu mugihe cya iminota stili kuva sa ikaranuka.
Navi iyo kuhamagara igenamigambi gya CX igenewe Afurika, imikorere n'imikorere yiza kuva igihe cyose kwigerwaho ry'ubwiyunge ku bubanzi. Ari ubwikiriho bwa AI bwigenamigambi bubashira igenamigambi gishingirira KH ihigirije imikorere myinshi.
Habulezi kumasaha akubiyibwa guchakatika inzira cyangwa gukorera igenamigambi kuva ku nzira, ubazo ibibazo kandi wabona ubwiyunge bushingiye — bwafashirwe n'ibyiburabura, siibyo byose.
Yubakiye na CIOS Technology AG (Ubusuwisi) murwego rw'ikanama rya Africa CX Leaders Forum, rukira rwagenzi ba CX uva mu nchi 30+ z'Afurika.
Kuva ku bushakashatsi bwakoreshejwe kugeza mu bwiyunge bwvimba — Navi ikugura aho uhari kandi yiringira inzira yako.

Guca kugera muburyo
Igenamigambi gya CX ga Afurika girashyigikiranwa, givuye ku bagenzi, inzira n'ubushakashatsi bw'Igenamigambi y'Ubayobozi ba CX ba Afurika n'amasanduku yayo 8 y'inzira y'ikintu. Amakuru yabushakashatsi, igenamigambi, ibinyamugani, iby'ubujyanama n'ibigega bivugwa kugira nkibugomberamubwiyunge bwa CX. Ariko igenamigambi ryakwiyanze — ryaraye ku byapapuro, ikiganiro, n'ibinzira bitavuranye — ikintu cyakora mu bintu byijambo kwa bagenzi baroho cyubwiyunge kandi kubikorera.
Igisubire cyaNavi gikubyizeho gicira igenamigambi ry'ubugabo — sisitemu y'inzira nyinshi y'ubushakashatsi bwagenzi bakazi, amakuru y'inzira kandi ibyiburabura bya CX bivugwa. Irashobora guciranya mu nzira z'ibigomberamubwiko kugira nkibigomberamubwiyunge, ariko inzira yose yironde icira mu Igenamigambi mbere y'igisubire.
Igenamigambi ya Navi ryegura ubwiyunge bushingiye ku masoko mu mabanki, telefone, ubucuruzi, inyubwoko, ubwikiriho bw'umuntu n'ubwikiriho bwerekeza — byakoreshejwe nk'icyo CX gikorera mu masoko y'Afurika, sibyakozwe mu ibihe bya Yambere. Menya ibyinshi cubyavuga CX ku Afurika →
Navi itacyakoka, itagushyingura kuri udateganyo, cyangwa itavuga ibigize nk'amakuramu. Buri gisubire gihigirije ku ibyiburabura bivugwa. Niba ibyiburabura ntabyo, Navi ivuga nko kandi ifungika. Nta mahoro. Nta bukunzi bwa mwanya.
Navi ikugufasha mu mahoro abiri: gusubira ibibazo bya CX mu hubako-ibyiburabura, kandi kukorera inyungu z'ubujyanama ihamagajaga igusaba igihe cya mugihe.
Menya icyo umuhanda wa CX ari mu mugihe, nigute agaciro gakozwa, nigute sisitemu y'ubwikiriho ikora, kandi nigute CX icifasha ku mahoro yubwiyunge — kugira nkobwiye na mugihe cyizamita.
Menya icyo kigomberamubipimo, nigute kibipimo neza, kandi nigute guhuza ibisubizo hamwe n'amahoro — ikugufasha kuzirikana icyo cyambire kandi gukorera ibyemezo bya CX bivugwa kuri ibyiburabura igikomeza.
Koresheja ubwiyunge bwa CX bushingiye ku nzira zako n'ubwiyunge bwerekeza, hamwe nubwiyunge bushingiye ku masoko nk'ibigambi, telefone, ubucuruzi, inyubwoko, ubwikiriho bw'umuntu, kandi ubwikiriho bwerekeza ku masoko y'Afurika.
Gezerana kuva ku bwiyunge kugeza mu mikorere, utugere akantu kayo kigira nkubwiyunge — kuva mu gushyingura ubujyanama kugeza mu bukunzi bwubwikiriho n'gushinzira — igusigira ibikorwa bya CX byazirikana ibisubizo.
Kora ibinyamugani bivugwa, ibinyamugani bishinzirwa ubwiyunge, kugira nk'ibipimo bya CX, ibinyamugani bya VoC, ibinyamugani by'ubwiyunge n'amakuru, kandi amakuru yabayobozi arashema nk'ushyigikiranwa.
Kubika ibipimo bivugwa kandi gushyingura igenamigambi gikutegurika — kuva mu karamu yubwiyunge kugeza mu sisitemu z'ubwiyunge — igutugera gushinzira ubwiyunge kandi kuhuza hamwe n'imikorere yiza ku Afurika.
Siribuku ry'igenamigambi gisaranga bya CX. Sisitemu y'inzira nyinshi yubuhanga isengurera Navi gutegeeza neza ibigambi bya Customer Experience.
Gutegeeza icyo CX ari, nigute agaciro gakozwa, nigute sisitemu y'ubwikiriho ikora.
Ibipimo bivugwa, ubwiyunge bw'icyo gikora, ibinyamugani bya genzi yigenamigambi.
Ubwiyunge bw'ubwiyunge hamwe n'ubwiyunge bushingiye ku Afurika n'ibinyamugani bivugwa.
Kwikira, ubwiyunge, ubwiyunge bw'inzira mu nchi z'Afurika.
Gushyingura ubujyanama, ihinduke z'ubwiyunge, ibyambire by'ubwikiriho.
Igicuranga sisitemu kuva mu biharwa kandi igusigira ubuhanga bushingiye n'indinuko.
Byigazi bushingiye. Nta mpadabuze kigendereza. Nta makuru gacyakora. Poze ikintu.
Wandika ibibazo byose bivuga CX mu indimi yabwagirako — ikibazo, masoko yigera, inzira, cyangwa icyo gikora mu nzira z'imiganu mu karere kose.
Navi ichakatika mu Igenamigambi — ubwiyunge bushingiye, igenamigambi, n'ibinyamugani kuva mu Afurika kose — kandi ihuza igisubire gihigirije.
Gukoresheja icyo wiga kugira nkubugenge inzira, gushyingura icyo gikora, gutegeeza ikipe, cyangwa guhuza ubwiyunge nawe hamwe n'abandi mu karere kose.
Huza ubwiyunge bwako hamwe n'abandi mu masoko n'ibigomberamubwiko. Menya aho wari kandi aho ugushyigikira.
Menya nigute inzira z'Afurika zubakiye ubwiyunge bw'ijwi ry'abagenzi — ntaho gikaribahuje gutakiza.
Igenamigambi yikaramata karamu ifatanya ubwiyunge bw'amafaranga, ubwikiriho bwambere, n'ubwiyunge bw'inyungu nyinshi.
Ibinyamugani by'inzira z'Afurika n'inyubwoko zimaze gutukuza ubwikiriho ku maso kukoresheja ubwiyunge bwa CX.
Ibyambire by'imurika nzira z'ubwikiriho — kuva mu ruhangizo rwa gakozi kugeza mu kwiyahura kwa inyungu nyinshi.
Guverinoma icyakora ubwiyunge bw'abantu hamwe n'imikorere ishingiye ku muntu, kuva mu bwiyunge kugeza mu ubwikiriho bwerekeza.
Abakurura ari ababiguguriza bakazi bafasha gukaramo Igenamigambi. Bahishyira ibinyamugani, imikorere yiza, ubushakashatsi, n'ubwiyunge bwakazi kuva ku mugihe wa CX wa Afurika. Inyungu zabo zinimetse munzira cya mu nsi.
Abakurura bantiranye bushingiye ku bagenzi, ubwiyunge bw'inzira, n'ubushobozi bwavugiza ubuhanga bw'inzira. Ubwiyunge bushingiye bushingiye n'ubwiyunge bw'isi ya CX ni inzira shinzira.
Cyangwa ohereza imeli kuri [email protected]
"Ubwiyunge bushingiye bya CX ku Afurika sibiragezweho mu ndanida z'ubwiyunge — ari mu mintwe y'ababakazi bakazi batunguye ibibazo byabwagirako mu masoko yabwagirako."
Ubwiyunge bushingiye kubugenge inzira, ubwiyunge, kandi gushyingura icyo gikora kwa nzira z'Afurika.
Igenamigambi, ikaramu yubwiyunge, kandi ibinyamugani kwa ishyingura ubujyanama rushingiye ku muntu mu masoko yose y'Afurika.
Ribuku ry'ubwiyunge rwigenerwa kugusama ubushakashatsi hamwe n'ibyiburabura bushingiye ku Afurika kandi inzira.
Ubwiyunge bw'ubwiyunge bw'abantu kandi ibyambire bya ihinduke kuva ku guverinoma kandi inzira kose.
Ubushakashatsi bw'ubuhanga bwa CX gihigirije kuri muco w'Afurika — nziza kwa ibinyamugani kandi gushyingura amasomo.
Abagize ubwiyunge bwamuryarko kandi igenamigambi bagenzi bagushyigikira gushinzira ubwiyunge kubukunzi bushingiye.
Ibigambi bibiri bivuye ku ngarangire yubuhanga bumwe bwa AI, bivagwa nzira tanu. Navi ari aho ababandi banatangira; CIOS ari aho inzira yambamo.
Igenamigambi y'isi, gusoma ku bintu, gushyigikira, kandi ubwiyunge bw'ubwiyunge bwa CX ku Afurika. Yakozwe kwa Igenamigambi y'Ubayobozi ba CX ba Afurika & Sisitemu.
Sisitemu yimikorere ya CIOS Technology AG kwa ibyiburabura byikinini bya isi, ubwiyunge kandi imikorere, ubushobozi, kandi ibigeta byubwiyunge.
Navi ari umwihayirishe wabwiyunge bwa CX wavuzwe n'AI, ukoze specifically kwa bagenzi ba Customer Experience ku Afurika. Ikuha ubwikiriho kuri igenamigambi yacyacyetse bivugwa — gihigirije kuri bushakashatsi bw'abagenzi, ibyiburabura bw'ubwiyunge bw'Afurika, n'ibinyamugani byabwagirako — kandi ikugufasha gutegeeza ibibibazo bya CX hamwe n'ubwiyunge n'ubwiyunge.
Ibintu bitatu: igenamigambi gikuryotwe, gihigirije — Igisubire cyaNavi gikubyizeho gicira igenamigambi ry'ubugabo, kandi igavugiza ibyiburabura byose mbere y'igusubire. Ubwiyunge bwambere bw'Afurika hamwe n'ubwiyunge bushingiye bwerekeza. Kandi imigereko y'agateganyo — Navi itacyakoka cyangwa itavuga ibigize nk'amakuramu.
Ubuhanga gihigirije kuva mu ubuhanga bw'ubwiyunge (ubushakashatsi bwagenzi bakazi ari mwikiyike), gucigira bwako mu mwanya, gushingira nz'isi n'ubwiyunge bushingiye mu nzira, ubwiyunge bushingiye murwego rw'ubwiyunge, kandi gacyakora kwa mbanzi.
Yego. Buri mugenzi ari n'umwanya we ubwagirako, wabwigerereza. Ibibazo byako, amasimu, kandi ubwiyunge busikizwa abandi n'abagenzi kandi sibikamagajaga mu Igenamigambi. Ushobora guca ikiganiro kyako.
Woweza kupoza ibibazo mu ndimi ukwiteganya — kugira nkikingereza, Ifaranga, Kiswahili, Ikinyaafrika, kandi irindi. Navi igisubiramo mu ndimi ubwiyunge.
Yego. Navi yibwagira ibibazo byako n'iyogereza icaramata amasimu yambere, kandi ishobora gukugumira inzira yubwiyunge rwubukunzi.
Navi hari ubwikiriho nk'inzira y'isi, yakozwe hamwe n'igenerwa kwa Igenamigambi y'Ubayobozi ba CX ba Afurika. Someka ubwikiriho bwambere kugira nkobwiye wambere gukoresheja.
Navi itakorera ibyiburabura bw'abagenzi, itatondera ubwiyunge bwa CX, itakora ikibazo cy'isi, cyangwa itavuga ubwiyunge bw'ubwiyunge cyangwa ibigambi byamafaranga. Iyo ubwiyunge bwako bwakamuva ku igenamigambi kugeza mu imikorere, ibigambi bivugwa ni CIOS — ubwiyunge bushingiye bw'ubwiyunge bwose bw'abagenzi.
Navi ivuye directement kubukunzi bw'Igenamigambi y'Ubayobozi ba CX ba Afurika. Ubushakashatsi, igenamigambi, kandi ibigeta bivuye buri Igenamigambi akoreshejwe kandi ahigirije mu Navi, ikayigira kandi ikoreshejwa kwa bagenzi bagenzi ku Afurika.
Yego. Navi yakozwe kugira nko igiceri kimwe aho ubwiyunge rushingiye, igenamigambi, kandi imikorere yiza ku Afurika icibagirwa, icyakoreshejwa, kandi icashyigikiranwa kugira nkubuhanga bwasinzwe.
Gushyigikira kwa ubwikiriho bwambere kwa Navi — icyemezo cyako gicyavugirwa mu masaha 48.
Wabona imeli yubwikiriho igihe cyemezo gacyemezo.
Twoganire mu gushyingura igenamigambi gya CX ga Afurika. Injira sisitemu y'abagenzi bavugwa bahishyira ubwiyunge n'imikorere yiza.